On 14 June 2020, the news on the breaking plate of all the Indian News Channels was the death of actor Shushant Singh Rajput. The dead body of the 34-year-old actor was found, hanging from the ceiling fan inside his house in Bandra, Mumbai.
Who Was Sushant Singh Rajput?
Sushant Singh Rajput was a prominent actor, dancer, Engineering entrance exam rank holder, Olympiad winner, and above all, a dreamer. Sushant started his journey as an actor when he was in college only. The actor got massive fame from the daily soap “Pavitra Rishta”. Meanwhile, Shushant won many hearts with his acting skills. But, Sushant was not satisfied with the small screen. He wanted to make it big in Bollywood. So, he chased his dreams, worked harder, and eventually succeeded. From starting as a background dancer in the famous Bollywood movie Dhoom3 to giving hits like M.S. Dhoni: The Untold Story (2016).
Sushant Singh Rajput Death Case Update
The Central Bureau of Investigation (CBI) is still investigating the case. There are many different angles of investigation. The Narcotics Control Bureau (NCB) and the Enforcement Directorate (ED) are investigating the drugs and financial angles, respectively.
Social Media Explosion After Shushant’s Death
After the news of SSR’s sudden demise, social media platforms were flooded with posts against Bollywood and Maharastra Police. Shushant’s fans expressed their pain and grief on their social media handles. Further, many of them were not ready to believe that a man full of life and dreams can do suicide. Consequently, Shushant’s Instagram account got 5 million new followers after his death.
People loved Sushant. Shushant or news related to Shushant was tending every day on Twitter and other social media platforms. Surprisingly, this trend is continued till the present.
There are several handles whose all posts are dedicated to SSR only. In this exclusive analysis, we will tell our users how some people take advantage of common people’s sentiments and use it to fulfill their agenda in this opportunist world. We have analyzed the accounts that contributed the most to keep this trend alive.
Fake Accounts in the Name Of Shushant Singh Rajput
Soon after Rajput death, there were many fake accounts found on social media sites, by the name of Sushant Singh Rajput or related to him. Further, Mumbai police found over 1.5 lakh bots’ (software programs designed to tweet and retweet content) accounts. Also, many of the Twitter accounts spread hate or defamatory messages related to Rajput’s death. Above all, these accounts were majorly operated from outside India, from places such as China, Panama, Hong Kong, Nepal.
Additionally, users have also made fake accounts by the name of KK Singh, Shushant’s father.
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Keyword Analysis
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Keywords related to Shushant Trending everyday
SSR is one of the most trending keywords on the internet and social media platforms. Most importantly, for the last two years, keywords related to Sushant is trending almost every day. Social media users are adding the keywords Related To Sushant To amplify the post
“CBI Fast Track Justice 4 SSR” was tending on 7th number on 18th Jan. Then, “CBI Unfold SandipS In SSR Case” ranked 9th on 17th Jan. Similarly, “Exceptional Sushant”, “CBI PITHANI CUSTODY MUST 4 SSR” and “Y Culprits Free In SSR Case” were also among the top 10 Twitter trends.
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Some other viral keywords related to Sushant
| No Mercy 2 SSRKillers | LEVY 302 CHARGES IN SSR CASE |
| SSRIANS Pay Tribute 2 Sushant 22 | Sushant Loved The Nation |
| SSR Injuries Scream 4 IPC 302 | Fight4SSR |
| Justice4SSR | SushantMonth |
Accounts Creation Timeline
Below is the creation timeline of the 1,000+ accounts that tweeted and amplified the keywords of SSR. The graph shows that more than 85% of the accounts were created between the period 2020-2022.
Hashtags Analysis
Along with the hashtags of SSR, some other trending hashtags were used to amplify the tweets containing SSR keywords. Major hashtags used include, #BoycottBollywood, #SushantMonth, #JusticeForSushantSinghRajput, #ViratKohli, etc.
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Hate against Bollywood and celebs
After Sushant’s death, People’s anger was seen for Bollywood. People were talking about nepotism and favoritism in Bollywood. #BoycottBollywood trend was started. Consequently, along with the release of any Bollywood movie especially of famous celebs. Above all, whenever a Bollywood movie releases hashtags of boycotting the movie trends. For eg. #boycott83, #laxmibomb. Further, these hashtags are linked with hashtags like #justiceforssr, etc. which are linked with SSR. Similarly, people target celebs like Karan Johar, Akshay Kumar
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Using every day’s Trending Keywords
One another interesting pattern found in this trend was they use unrelatable hashtags like #birjumaharaj or #hindutva to trend their post related to Sushant.
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Tagging @PMO And @HMO
Users have tagged @PMO and @HMO to keep their propaganda alive.
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Accounts who interacted the most
Below graph shows who were the accounts that interacted the most with the keywords and participated in trending of those keywords. @ssrstan4ever tweeted / re-tweeted the most with more than 350 counts. Followed by @Justice4SSR____, @GauriSh00526155, @Nyay4SSR with 328, 241, and 234 counts respectively.
Wordcloud:
Below is the word cloud that depicts what words were used the maximum number of times in the tweets containing SSR trending keywords. “Culprits”, “SSR Case”, “Pithani Custody”, “Justice SSR” are some of the words used the most.
Accounts Mentioned:
In the tweets for SSR, many accounts were mentioned and tagged. Some of the most mentioned accounts include @PMOIndia, @HMOIndia, @DoPTGoI, @ips_nupurprasad, etc.
Users who changed their user names to continue their agenda
The table below shows some of the accounts that have changed their user names. The previous user name of @ssrstan4ever was by the name of a girl, @snehal_khajure. Similarly, @Justice4SSR was operating before by the name of @ShivamS59073845. Moreover, these accounts are operated by the name of girls or famous personalities. Then, after gaining an ample amount of followers they change their name to some other according to their respective agenda.
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Kumbhkaran se aage CBI
Current Username: @ssrstan4ever
Previous Username: @snehal_khajure
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KIZIE
Current Username: @Sushantify
Previous Username: @Sushantify_
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justice for shushant singh rajooot
Current Username: @Justice4SSR
Previous Username: @ShivamS59073845
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Conclusion
After reviewing these profiles related to SSR. Some of his tweets questioned his death. Even though the CBI inquiry is going on, the accounts on Twitter are portraying that his death is a murder. Also, some conspiracy is involved in it. That is to say, by doing so they are trying to keep their trends alive. Also, most of the accounts are fake. In the same vein, they keep on changing their user names from time to time. Therefore, in our analysis, it is clear that these people are playing with the minds of common people to keep their agenda alive and eventually create hate and misleading content in society.
