From Vlogging to Pakistan PR: The Scottish Influencer Promoting Islamabad’s Narrative

Hate MONITOR Hate-eg Report

Introduction

Callum Abroad (Miles), a prominent vlogger who has increasingly positioned himself as a strong advocate of Pakistan, repeatedly presents Pakistan and the Pakistani military in a favourable light while taking a consistently hostile or dismissive view of India and its government. His content includes amplifying Pakistan’s image, while his coverage of India has often focused on criticism and mockery, including during visits to India.

This report examines the pattern behind his content, his close alignment with Pakistani narratives, and the allegations of undisclosed sponsorship and support from Pakistan-linked interests, including the Inter-Services Intelligence (ISI). The report also looks at his interactions, travel, messaging and content choices to assess whether his activities represent independent commentary or a coordinated public-relations effort aimed at promoting Pakistan’s image while undermining India’s.

Some Examples of his hostile viewpoints against India:

  1. On Jammu and Kashmir:

 Last year in October, someone asked where he would like to visit in India. He replied that he would again visit Jammu and Kashmir, and specifically mentioned that it was ‘Indian occupied’. He continued his visit in India and even travelled across Jammu and Kashmir regions.

2. On Pakistan-occupied Jammu and Kashmir:

In addition to Callum openly asking for a separation of Jammu and Kashmir from India, he has also visited the Pakistan-occupied Jammu and Kashmir (POJK) and hailed the Pakistan government’s administration there, referring to it as ‘Azad Jammu and Kashmir’ multiple times on social media.

He posted along with Abdul Qayyum Niazi, the ex-prime minister of POJK, in August this year. Also, when peaceful protests were met with violence by the Pakistani Army earlier this year, he did not say a word against the violence that was faced by the protesters.

In one such post, he can be seen enjoying a party in the POJK. And he wrote in the caption: “Dedicated to the people of Occupied Kashmir”, referencing that India had occupied Jammu and Kashmir.

In his multiple visits to the POJK, he has made many other videos of parading and waving the flag of the POJK.

3. Doing free PR for Pakistan while mocking Indians:

Callum is known for preferring Pakistan over India because, as per him, he enjoys Pakistani’s hospitality. Nothing’s wrong with having a personal opinion; what about when he openly mentions Indians in a mockery? He feels offended when a Pakistan-origin individual hurts Pakistan’s image by terming it a terrorist country. While if an Indian educates fellow Indians on improving civic sense abroad, Callum suddenly has to make a satirical post.

4. Promoting racial abuse against Indians:

    Callum has repeatedly stated that he never made any racial abuse against Indians. Not long ago, when it was announced that India is officially going to host the Olympics in 2036, Callum had to do his job and posted many AI images and videos of Indians hosting the Olympics. In an explanatory post, he claimed that he never mentioned any country while posting these images and videos. Still, he wants to hide his negative sentiments against Indians.

    It is true that Callum has intentionally never made a deeply troubling racial comment about Indians. But the comments on his social media posts, which are mostly from Pakistan, represent the hate and negativity that have already been spread by Callum.

    Sikh for Justice Foundation:

    Callum Abroad made a video on the arrest and imprisonment of Jagtar Singh Johal. In the subsequent Facebook post providing a link to his video, he tagged the Sikhs for Justice (SFJ) Facebook page. SFJ is a US-based Sikh separatist group founded in 2007 by Gurpatwant Singh Pannun, who is designated as an “individual terrorist” by India’s Ministry of Home Affairs. It faces major mutual allegations and legal actions involving both the Indian government and Western authorities.

    In many other instances, he has made clear that he supports an eventual separation of Punjab from India by time and again showing his support for the concept of Khalistan. For example, he made a video with the thumbnail: “India’s Brutal War on Sikhs: The Fight for Khalistan EXPOSED”. The video is now deleted, but the archive link can provide the content that he covered in this video.

    Again, the Facebook post providing the link to his video was tagged with Facebook pages named “Sikh Homeland Khalistan” and “We are Sikh Not Indians”.

    His Links to Pakistan’s ISI:

    An archived screen grab of his X account from last year displays him in an edited image. In this image, he can be seen carrying a Light Machine Gun (LMG) and standing outside an official building of ISPR (Inter Services Public Relations), the official media and public relations wing of the Pakistan Armed Forces.

    Callum Abroad is sponsored by SwiftNine, a Lahore-based firm. SwiftNine is a privately owned corporate firm, active in Defence Raya, DHA 6, Lahore while official headquarters in Dubai. The Defence Housing Authority (DHA) is administered and managed by the Pakistan Army, but the actual real estate within the area is shared between the military and the civilian public.

    The Pakistan Army actively controls and runs the administration, municipal services, and security of all DHA phases across the country (including Lahore, Karachi, and Islamabad). Its governing board is typically chaired by the Secretary of Defence or top-ranking military generals.

    Along with the Pakistani Army, the area was built by a Malaysian real estate builder, BRBD, whose chairman and largest shareholder is Akbar Khan. Khan has been alleged for maintaining close relationship with the former Malaysian Finance Minister Tun Daim Zainuddin. The Minister was accused of holding nine undocumented properties, which were exposed by the Pandora Papers in 2021. The expose subsequently led to an investigation and his arrest on corruption charges by the Malaysian authorities.

    Even after his time in office (1984–1991), Daim continued to act as a crucial private-sector link. In 2006, he led high-level Malaysian entrepreneurial delegations to Islamabad to discuss joint business ventures and infrastructure investments with Pakistani leadership. This landmark visit of the Malaysian delegation paved the way for a Free Trade Agreement between Malaysia and Pakistan in 2007, while the BRBD participated in the co-development of the DHA, Lahore, after this meeting.

    The interesting part? Callum claims to be neutral, says he stands for what is right and just, and insists that his views are entirely his own, not the result of paid promotions. Yet all this posturing is just to serve a broader PR campaign for DHA Lahore afterwards.

    “Coincidentally” bumped into an ISI agent:

    It is true that Callum has repeatedly denied the allegations against him that he does not serve the purpose of the ISI of Pakistan, and claimed that he is an independent vlogger and commentator. Meanwhile, when he visited the Anarkali Bazar of Lahore last year in March, he ‘accidentally’ bumped into a convicted ISI spy, Jyoti Malhotra. He even recorded her with 6 gunmen, wearing a shirt printed with “No Fear”.

    Callum denied allegations that he also works for the ISI and claimed that he accidentally met her. Maybe he is telling the truth, including Pakistani media, which came to the defence of Callum.

    Maybe they are all telling the truth, and Callum does not have any relation with Joyoti Malhotra, and he again, ‘accidentally ’, posted an image on Facebook demanding the release of Malhotra with a mocking comment to India.

    Conclusion

    Callum’s content raises questions about the consistency of his editorial stance, his repeated amplification of Pakistan’s narratives, and his portrayal of India. His apparent alignment with Pakistani and military establishment messaging warrants closer scrutiny, particularly if his content consistently favours one side while ridiculing the other. The allegations of undisclosed ISI sponsorship, however, require verifiable evidence before they can be treated as established fact. Ultimately, examining his public statements, content patterns, funding disclosures and documented associations is essential to determine whether his work reflects independent commentary or a coordinated effort to promote Pakistan’s image at India’s expense.