Did the E-commerce company Myntra create a controversial graphic on Hinduism? Read: Fact Check

The festive season is going on and Diwali is coming soon. Discounts and offers are also being provided on purchases by e-commerce companies in this festive season. Meanwhile, a new controversy has flared up about e-commerce company Myntra. In fact, an animation regarding Draupadi cheerharan is going viral. –

A Facebook user Yogesh Yadav shared the graphic and wrote, “Draupadi’s clothes are being shredded and Shri Krishna Ji is looking for clothes on the online website. This ad belongs to Myntra Company. How easy is it to hurt the sentiments of the majority in a democratic country like India? There is a need to take steps so that such companies are not able to insult the adorable gods/symbols of Hindus. #BoycottMyntra” (English Translation)

Source: Facebook

Kamal Soni and Adgully.com shared the same post on Facebook-

Meanwhile, many users on Twitter have boycotted Myntra (#BoycottMyntra) while sharing this the viral graphic.

Anil Kumar Mittal shared a screenshot of a post and captioned it, “Boycott all anti-Hindu including myntra” i.e. boycott all Hindu opponents including Myntra. (English Translation)

Source: Twitter

Kattar Hindu Vishu Saproo wrote- that I am going to lodge an FIR.

Source: Twitter

Hema Meena wrote, “How easy is it in a Hindu-dominated country to insult Hinduism? Look at the handiwork of a defame company like @myntra. The reason for this is they do not have the fear of “severance of the head from the body”. Make such an advertisement on the Muslim religion and then see what happens. It has its head office in Bangalore. Apprehension @BSBommai.”

Fact check:

To analyze the viral claim the team of DFRAC did a simple search on google with the help of some special keywords related to the boycott of Myntra. The team found several reports published by different media houses.

According to a report published by The News Minute in August 2016, the viral animation was created by ScrollDroll, an advertising designer website, and Myntra had nothing to do with it and ScrollDroll apologized when the controversy increases rapidly.

Source: Twitter

Source: Twitter

Source: Twitter

While doing the above fact check, the DFRAC team also found a tweet by Myntra’s official Twitter account, which states that we have not created this artwork nor do we support it.

Source: Twitter

Conclusion:

It is clear from the analysis of DFRAC that the e-commerce company Myntra has not made any animation or advertisement regarding Draupadi’s strip. This news is from the year 2016, when ad designer company ScrollDroll made it, for which they apologised also, so the claim made by social media users is false and misleading.

Claimed Reviewed:  E-commerce company Myntra made a controversial graphic on Hinduism and Shri Krishna

Claimed by: Social media users

Fact check: Misleading