DFRAC Exclusive: How Fake News is Challenging Indian Brands?
Introduction In the digital age, brands are not just battling market competition—they are also grappling with the pernicious spread of fake news. For Indian companies, the rise of misinformation has become a formidable threat, capable of tarnishing reputations and undermining consumer trust almost overnight. As social media platforms become the epicentre of public discourse, they […]
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